Camellia Universal Limited (China Business & Investment Advisors) is a leading International Business platform between the West and China. We mainly consult with European and American companies on doing business with China, including expanding their own business into China. The services include advice on doing business and investing in China; seminars and workshops on Chinese business culture and etiquette, and business opportunities in China; export to China strategy, China market research and China arbitration consultancy service. Camellia Universal can find and build relationships between the West and Chinese business partners as a vital component to any successful joint business venture or wholly owned foreign enterprise, including interaction with the Chinese government. Our services are customised to the needs of individual businesses to maximise their success in China. Please click here for a prospectus. We are a member of the Chamber of Commerce and registered with Business Link Supplier Brokerage Service and UK Trade & Investment. The branch office in Ningbo China is dedicated to the promotion of UK and Malta investment opportunities and projects, with the intention of attracting Chinese investors to do business and invest in the UK and Malta.

China's economy continues to grow fast and strong. However, it is also an embryonic economy that has many product, technology and service “gaps” that need to be filled. As China continues to develop, a continual stream of new gaps will emerge and create opportunities to start exciting, new companies and joint ventures. Hence, more Chinese businesspersons and companies are investing abroad to search for the right Western partners to fill those gaps. Up until now, most of the businesses involved have been going to China for low cost manufacturing support and services, but mainly for export. However, with the increasing costs in China and competition from other countries, the advantage of low cost manufacturing will gradually lessen. The next stage of development, which is potentially more interesting to European and Western businesses in general, is in the area of services and businesses related to the emerging internal Chinese market. However, it is fundamentally important to know how to create unique selling points in order to avoid competing with the local Chinese market.

Low labour costs and high profits make business with China very attractive. However it is fundamentally important to make sure there are no ethical problems, such as the use of child labour and workers suffering from daily exposure to dangerous substances. Most companies are looking for low labour costs in order to be competitive, but are keen to avoid unethical exploitation of workers. We take these issues very seriously, and take great care to recommend only organisations with high ethical standards. Camellia Universal is also advising and encouraging European and American companies to check ethical standards of manufacturers, before they source or manufacture products from China. In order to protect the welfare of workers, we are also giving advice to Chinese manufacturers and encouraging them to meet these ethical standards.
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Our Founder & CEO, Mr Biao Wang, is a British Chinese and UK MBA graduate in International Business Studies. He was educated and worked in the commercial world in China before coming to Britain. Mr Wang has a high standard of English and has studied western customs and culture. His extensive network of Chinese government and business connections, together with the amalgam of his Chinese background, British education and multinational work experience, leaves him well placed to bridge the business knowledge gap between the two cultures. Mr Wang is able to give its clients a unique inside view of what is happening in China found nowhere else. He is also a Keynote speaker, addressing a wide range of China-related business and culture topics. Mr Wang has received recognition of his contribution to projects in China. He also has been featured in The Times in the UK and Malta, The Independent in the UK, China Daily, The China Central Television 2, Xinhua News Agency in Moscow, Discovery Magazine, The Luton News, Southeast Business News, Ningbo Evening News, Zhejiang TV channel, Qianjiang Evening News, the AIA, and so on. Mr Wang is writing a book about the importance of learning and understanding the business culture between the West and China. He is also appointed as the director in the liaison office of the United Kingdom by the Chinese Museum Institute for Volunteering Council.

The senior China business investment advisor of Camellia Universal Limited (China Business & Investment Advisors) is Mr John Craig, CBE (Commander of the Order of the British Empire). During his career, he was a director of Standard Chartered plc, chairman of the executive committee of the British Bankers Association and a member of the Deposit Protection Board. He has been a director of several other companies, including Jupiter International Group Plc, and of several investment trusts. He was also a non-executive director of New Star Asset Management in London. Mr Craig has been to China for several investment projects many times. He also has a very good connection with Chinese government and understands the Chinese business culture.

The company secretary & legal director, Mr Barry Draper, has a BSc (Hons) degree. His working background is the civil service of the United Kingdom, where he undertook a wide variety of tasks that belies the traditional perception of such a career. He developed and utilised important skills such as negotiation, accountancy, customer relation management, report writing and application of law. Together with a gift for planning and organising, his eye for detail provides a solid foundation for the successful operation of the company. Mr Draper is also learning Chinese. He has been to China many times and is accustomed to the Chinese business culture.


Our operation director in China is Ms Yingying Fan . She has been in the industry of international trade and investment in China for more than 12 years and has built up an excellent wide network and mutual trust with the various Chinese companies, government officials and media. She is also giving advice to Chinese companies and encouraging them to meet high ethical standards. Ms Fan calls on all enterprises to take up the social responsibilities. Within the body of every businessman should flow the blood of morality. She has a high standard of negotiation and persuasion skills, which are integrated with Chinese and western business cultures.


Ms Xiaoying Wang (BSc Hons) is the market research consultant of Camellia Universal Limited (China Business & Investment Advisors). She graduated in International Economics and Trade before working for a large investment consulting corporation. Gentle by nature and having a good command of English, she is not only good at communicating with foreign clients, but also establishing close relationships with the media in China. She is conscientious, reliable and active in her consulting job. Ms Wang can be relied on to act in the best interests of clients and provide accurate market research and consultancy for customers. Her intense passion and high confidence make her an outstanding member of our team.


Ms Qing Wang is our public relations and media director in China. She graduated from the Zhejiang University in Hangzhou, China, holding a BA degree in Public Relations. She worked for a leading luxury British car brand company as a public relations manager in China before She joins in the team of Camellia Universal Limited (China Business & Investment Advisors). Ms Wang has established an invaluable network and relationship with media and big companies in China, especially Zhejiang province. She is also specialised in public speech writing and branding strategy and promotion. Currently Ms Wang is helping several British brands enter into the luxury market in China.


Mr Albert Timson is the sales and distribution consultant for Camellia Universal Limited (China Business & Investment Advisors). He has been in the sales industry for more than 40 years. He is responsible for identifying and developing new sales channels with a view to increasing supplies to and from China and the UK market. Albert has established a wide and strong network of client relationships and is also experienced in training staff in presentation skills, selling techniques and account management. He has been to China for business and is accustomed to the Chinese business culture.


Ms Kate Wu is our China Business Consultant. She is a British Chinese and European BBA graduate in Business Administration. She was educated in International Economics and Trade also has experience of promoting and establishment of French products entering into the Chinese market, before coming to Britain. She has a high level of understanding of  British culture and customs as well as the English language through her last role of 5 years working for a well-known British bank as a customer service officer. She is not only excellent at communicating with clients but also has a strong understanding of the needs of clients. She is very excited about joining Camellia Universal Limited (China Business & Investment Advisors) and looking forward to new challenges.


Mr Kevin Wu is the export to China consultant of Camellia Universal Limited (China Business & Investment Advisors). He graduated from the University of Plymouth in the UK, holding an MSc International Shipping degree. He is familiar with western culture and has a high standard of English. During his career, he worked for UPS for several years in China. His job covered market research, capturing market share and exploring new sales opportunities, addressing customer enquiries and concerns, identifying their needs and keeping a good relationship with large and medium size customers. His rich work experience enables him to provide export to China research and solutions, making sure the whole process goes smoothly. Mr Wu also has a wide knowledge of the international express and shipping industries.

Mr John Zerafa is the director of Camellia Universal (Malta) Limited (China Business & Investment Advisors). He completed his studies in sociology in Italy and worked in the Middle East for two years. In 1990, he set up an International Freight Forwarding Company, which has targeted trade with the Far East. Mr Zerafa is a member of a recognised organisation which focuses on trade with China and throughout the world. He is fluent in Italian and proficient in spoken Mandarin and Arabic. Mr Zerafa has considerable experience of China and Chinese business, particularly over the last nine years. He has visited China and explored Chinese business culture and etiquette on many occasions. Mr Zerafa has also established a firm relationship with Chinese diplomats in Malta and China.

Dr Thomas McMillan is our partner in the USA for introducing investment funds from the USA to China. He earned a Ph.D. in Southeast Asian studies and has over 25 years of experience in the acquisition, development and sale of commercial and residential property, including hotels, fitness clubs, and office buildings. He has acted on development teams on large projects and has brokered multi-million dollar transactions. He has a good awareness of the nuances and manners of Asian culture. Dr. McMillan has been active in real estate since the early 1970s in the United States. He was a commercial real estate construction lender for the former First National Bank of Chicago (now J.P. Morgan Chase Group). He headed the real estate division of Henry Crown & Company of Chicago for eight years with responsibilities for major land development projects throughout the United States as well as existing property investment opportunities. He formed Elite Realty Services in 1985 and was involved in financing and managing large industrial loft properties which were ultimately renovated and converted to residential loft condominiums. He represented the real estate division of Itochu, the Japanese trading company, in the disposition of some of its real estate investments in the midwestern United States. He began to focus on China approximately four years ago and has now made several trips to the cities of Hangzhou and Ningbo with Camellia Universal.

Ms Weihai Chu is our appointed company lawyer. She has a law degree from the Northwest University of Politics and Law. Ms Chu has a lot of experience of business cases. She worked as a lawyer in a well-known financial institution and was also involved with other law offices on a part-time basis. She has helped many businesses win cases and recover from frauds and financial losses. Her involvement with Camellia Universal brings many benefits to the company and its clients. She is working closely with the China Arbitration Service of Camellia Universal. She and our team in China can persuade manufacturers to negotiate a settlement in the event of them defaulting on any agreement.

Camellia Universal Limited (China Business & Investment Advisors) also has one of the most talented and experienced local management team and professionals, government, media and business association network in China. In addition, we have a large and influential group of professional associates across China. These are all key players in the organisation, essential to the continued success of Camellia Universal Limited.